US National Pavilion
USDEC-affiliated national pavilion. Branded displays and product counters.
Gulfood is the world's largest food and beverage sourcing event and Gulfood Manufacturing is its processing and packaging counterpart, both held in Dubai. Levo Exhibitions is a Dubai-based exhibition stand builder, part of the Alams Group with heritage to 1978, with a documented portfolio of 20+ projects — including the 456 sqm flagship Gulfood stand for HSA Group, alongside the US National Pavilion, Uruguay National Pavilion, Forsan Foods, Eastern Group, Al Jaleel Foods and the Malaysia National Pavilion — and experience delivering stands for food, beverage and manufacturing exhibitors across Dubai World Trade Centre and Dubai Exhibition Centre.
Gulfood and Gulfood Manufacturing are two distinct annual editions organised by Dubai World Trade Centre. Gulfood Manufacturing covers food processing, packaging and manufacturing technology and runs first. Gulfood is the flagship food and beverage sourcing event and follows in the new year. The figures below describe both forthcoming editions.
| Gulfood Manufacturing 2026 | 3 to 5 November 2026, three days, at Dubai World Trade Centre |
|---|---|
| Gulfood Manufacturing focus | Food and beverage processing, packaging, ingredients, automation and supply chain technology, including the FoodTech Summit and an innovation awards programme. Reported by third parties at 2,500+ exhibitors, a figure not yet confirmed against the organiser's own published stats at time of writing |
| Gulfood 2027 | 15 to 19 March 2027, five days, show hours 10am to 6pm (15 to 18 March) and 10am to 5pm (19 March) |
| Gulfood 2027 venue | Dubai World Trade Centre and Dubai Exhibition Centre at Expo City Dubai, the first edition to span both venues |
| Gulfood 2027 scale | The organiser states 8,500+ exhibitors, 1.5M+ products, 12 sectors and 195 countries |
| Gulfood sectors | Beverages, Dairy, Fats & Oils, Meat & Poultry, Seafood, Rice Pulses & Grains, World Food, Grocery Trade, Gulfood Fresh, Gulfood Logistics, Gulfood Startups, and the Power Brands halls |
| Organiser | Dubai World Trade Centre (DWTC) |
| Stand character | Sampling and hospitality led. Chilled display, live cooking and tasting counters are standard for food and beverage exhibitors; heavier machinery display and live equipment demonstrations are standard at Gulfood Manufacturing |
| Levo at Gulfood | Part of a documented Levo portfolio of 20+ projects across major Dubai exhibitions. Levo built the flagship Gulfood stand for HSA Group, a 456 sqm stand at Gulfood 2026, alongside stands for the US National Pavilion, the Uruguay National Pavilion, Forsan Foods, Hemani Foods, Eastern Group, Al Jaleel Foods, Instanta Coffee, GSI Foods, and the Malaysia National Pavilion, plus smaller-format projects including a 28 sqm stand for Palmtop at Gulfood 2025 and a 40 sqm stand for Jordan Canning at Gulfood Manufacturing |
Hall allocations, dual-venue logistics and submission deadlines change between editions and between Gulfood and Gulfood Manufacturing. Confirm your own stand position, venue and the current food safety or structural approval deadline directly with DWTC before committing to fabrication.
Levo Exhibitions is an exhibition stand builder based in Dubai, trading as Levo Advertising LLC, a division of the Alams Group with heritage to 1978. Levo builds custom exhibition stands, also called exhibition booths, on a turnkey basis covering 3D design, engineering, fabrication, installation and dismantling, and has completed more than 3,000 projects with a 75+ person in-house team and a documented portfolio of 20+ projects.
Levo built the flagship Gulfood stand for HSA Group, one of the largest and most recognised companies in Dubai, alongside stands for the US National Pavilion, the Uruguay National Pavilion, Forsan Foods, Hemani Foods, Eastern Group, Al Jaleel Foods, Instanta Coffee, GSI Foods and the Malaysia National Pavilion — plus smaller-format projects including Palmtop, Illy, Abu Dhabi Food Hub, Jordan Canning and Sarmasik Makine.
Food and beverage stands separate contractors on different questions to an industrial or energy stand. Cold chain and refrigeration, live cooking and tasting counters, halal and food-handling signage, and sampling logistics all have to be designed in from the brief, not retrofitted once the layout is fixed. A contractor who has not built a working chiller unit or a live demo counter into a stand before will discover the utility and food-safety requirements at the point they are hardest to fix.
Levo built the flagship Gulfood stand for HSA Group, one of the largest and best-known companies in Dubai, on a 456 sqm footprint at DWTC. A dramatic illuminated central column anchors the stand, with a circular reception counter and open seating drawing visitors in from every aisle-facing side.
Curved overhead branding, multiple reception counters and digital displays are spread across the footprint so the stand reads clearly from a distance, while lounge seating and greenery give buyers and delegations somewhere to sit once they're inside — the scale and layout language of a true flagship presence rather than a standard shell-scheme booth.
The US National Pavilion is built for USDEC-affiliated exhibitors, with branded display counters carrying US dairy and food product ranges. The stand keeps a clean, open-fronted layout so buyers can move between the different companies represented under the single national identity without a formal entrance funnel.
A second area of the stand, credited on the project record to Land O'Lakes, carries its own branded counters and product displays — the kind of shared-stand structure typical of national pavilions, where several exhibiting companies sit inside one coordinated build.
The Uruguay National Pavilion is built around Uruguay's meat exporters, with illuminated branding and wood-panelled walls framing a mix of reception, dining and lounge zones. Suspended digital displays sit above meeting tables so buyers can view product and country information without leaving the conversation.
A dedicated exhibition lounge with modern seating gives delegations a quieter space to meet away from the main aisle-facing counters, a layout pattern that suits multi-exhibitor national pavilions where several companies share one stand under a single country brand.
HSA Group's flagship stand photography is still pending; every other card below links to its live Levo project record. These are the larger, higher-profile stands in the current Gulfood portfolio, all built for the 2026 edition.
USDEC-affiliated national pavilion. Branded displays and product counters.
National pavilion stand for Uruguay Meats. Illuminated signage over branded product displays.
Food exhibitor. Refrigerated product counters with digital screens and a branded lounge area.
Wellness and food exhibitor. Curved illuminated shelving with circular product-display niches.
Food and beverage group. Product-display shelving with a digital screen and branded reception counter.
Food distribution exhibitor. Branded product-display shelving with an attached seating area.
Coffee exhibitor. Glass showcase displays under illuminated branding.
Food exhibitor. Curved reception counters under a sculptural suspended canopy, with lounge seating and hanging greenery.
Smaller-format and earlier Gulfood and Gulfood Manufacturing projects. Where the portfolio records a size and year, it is stated. Where it does not, it is left out rather than estimated.

Compact stand with illuminated overhead branding, greenery and a dedicated showcase kiosk.

Coffee brand. A two-level stand with branded coffee displays on the ground floor.

Food logistics and trading hub. Hanging cube branding over an open reception counter.

Canned food producer. Illuminated product display shelves with an attached meeting area.

Bakery equipment manufacturer. Machinery displayed live on the floor, meeting tables kept clear of it.

Regional food and beverage group. Greenery-led stand design.
See every Gulfood and Gulfood Manufacturing project in the portfolio
Food and beverage stands live or die on utilities, hygiene and hospitality, not on joinery. Cold chain, live cooking and sampling are where an inexperienced contractor discovers the requirements too late. These are the six things that decide whether yours gets built and approved without a last-minute redesign.
Send your stand size, hall or venue, and any live cooking, refrigeration or demo equipment you are bringing. We will tell you what needs approval, and what the submission timeline looks like.
Gulfood and Gulfood Manufacturing exhibitors choose between three build types: a shell scheme, a custom stand, or a demonstration and hospitality stand.
A shell scheme is the organiser's standard package of walls, fascia and basic lighting. A custom stand is designed and engineered to your own footprint, typically on one level. A demonstration and hospitality stand adds live cooking, tasting or machinery-demo provision plus meeting or lounge space, and sometimes a second level for larger Power Brands exhibitors. Levo Exhibitions builds all three and will tell you honestly which one your footprint, timeline and utility requirement actually support.
The honest guidance. If you are inside six to eight weeks of your Gulfood or Gulfood Manufacturing edition and want live cooking, chilled units or machinery demonstrations, treat the utility and approval submission as the deadline that governs your timeline, not the fabrication schedule. The better move in that position is a strong custom stand with the sampling or demo element simplified this year, and a fuller demonstration build planned earlier for the next edition. If you exhibit annually, that is also the cheaper path once refrigeration and counters are reusable assets rather than one-off costs.
Gulfood and Gulfood Manufacturing span the whole food and beverage value chain, from fresh produce to processing machinery, and the exhibitor types on that floor want completely different things from a stand. Your category should decide the layout long before anyone picks a finish.
Product is tasted, not just displayed. Chilled cabinets, a sampling counter and clear allergen and halal signage do the selling. Refrigeration load and hygiene provision for the sampling counter drive the layout more than the finish does.
Cold chain is non-negotiable and odour and hygiene control matter to buyers walking the aisle. Expect enclosed chilled storage, dedicated preparation space kept separate from the visitor-facing counter, and a clear waste-handling plan.
Processing, packaging and automation equipment brings real machinery: point loads, power draw and, where a line runs live, noise and safety clearance around moving parts. The equipment schedule with weights and power needs must reach the contractor before the electrical plan is drawn.
Multiple exhibitors under one national identity, with government sign-off and protocol requirements. Shared meeting or tasting space, consistent identity across separate companies, and a reception that can receive a delegation without disrupting the exhibitors behind it.
Newer, smaller F&B brands are often competing for attention against very large neighbours on a tight budget. Clarity and a strong tasting moment beat footprint: say what the product is in plain language, and put the sample in a buyer's hand fast.
Established multinational F&B brands are hosting as much as selling: buyer meetings, press moments and a controlled hospitality experience. Expect lounge and meeting capacity, a larger footprint, and sometimes a second level, built around a published schedule of appointments.
Three to six months is right for a custom stand with cold chain, live cooking or machinery demo provision. A straightforward custom stand can move faster. Dubai is a road move for a Dubai-based contractor, so logistics are simple, but Gulfood 2027's dual-venue format means build-up windows and access are allocated per hall rather than open.
Planning for Gulfood Manufacturing 2026 and reading this in August?
With roughly eleven weeks to doors opening on 3 November 2026, a custom stand is achievable if the brief lands now, and a straightforward stand with light sampling provision is comfortably realistic. A full live-cooking or heavy machinery demo stand is tighter, because the utility and food-safety submission alone can consume much of that window. The honest recommendation in that position is a strong custom stand with the demo element simplified this year, and a fuller build planned earlier for Gulfood 2027 in March. Send your stand size and hall position and we will confirm what is realistic rather than sell you a timeline that does not exist.
Gulfood Manufacturing 2026 runs from 3 to 5 November 2026 at Dubai World Trade Centre, and Gulfood 2027 runs from 15 to 19 March 2027 across Dubai World Trade Centre and Dubai Exhibition Centre at Expo City Dubai. Both are organised by Dubai World Trade Centre. Gulfood Manufacturing covers food processing, packaging, ingredients and manufacturing technology. Gulfood is the flagship food and beverage sourcing event, and the organiser states 8,500+ exhibitors, 1.5M+ products, 12 sectors and 195 countries for the 2027 edition, its first to span both venues.
Levo Exhibitions is a Dubai-based exhibition stand builder with a documented portfolio of 20+ projects and experience delivering stands for food, beverage and manufacturing exhibitors, including the 456 sqm flagship Gulfood stand for HSA Group. Levo is part of the Alams Group, with heritage to 1978, a 75+ person in-house team, and a production workshop at Dubai Investment Park. Client and brand names for a small number of recently added Gulfood 2026 projects are still being confirmed and may be updated on this page.
A demonstration and hospitality stand adds live cooking, tasting or machinery-demo provision to a custom exhibition stand, plus meeting or lounge space. The lower level typically carries the product, sampling counter or live-demo area, and larger builds add private meeting rooms or hospitality space, sometimes on a second level for major Power Brands exhibitors. This build type needs electrical, food-safety and, where a second level or heavy machinery is involved, structural sign-off submitted to the organiser for approval, which takes longer than fabrication itself.
Three to six months, and earlier for live cooking, refrigeration or heavy machinery demonstrations. The utility, food-safety and any structural submission runs on a published cut-off, and revisions at approval stage are normal. Fabrication then needs four to six weeks. Inside six to eight weeks of the show a full demonstration stand is not realistically achievable, and a strong custom stand with sampling simplified is the better decision.
Live cooking and any open flame or gas-fired equipment need venue fire-safety approval covering extraction, gas or electrical supply and fire suppression provision. Refrigeration needs a declared electrical load, drainage and, for heavy units, a confirmed floor position. Sampling and tasting counters carry food-handling and hygiene requirements, with halal status and allergen information displayed on the stand. Deadlines and specifics vary by edition and by venue, so confirm current requirements with DWTC.
Stand area, the number of open sides, the level of custom joinery, and whether the stand includes live cooking, refrigeration or machinery demonstration are the largest drivers. On a food or beverage stand, refrigeration and utility provision, food-safety and hygiene fit-out for sampling counters, and hospitality or meeting space for larger exhibitors matter more than buyers expect. Levo prepares an itemised proposal against your brief so you can see where the budget sits and adjust before fabrication starts.
Yes, and for a stand with chilled units, counters or a demo area this is the strongest argument for building one properly. A well-built structure, its counters, chilled units and graphics panels can be stored, refreshed and rebuilt at the next edition with new branding and layout. Levo stores reusable elements at its Dubai Investment Park workshop. For an exhibitor committed to Gulfood or Gulfood Manufacturing annually, a demonstration stand is better understood as a multi-edition asset than a one-off cost.
Yes. Levo Exhibitions has delivered official national pavilions for Poland, Belarus, the Czech Republic and Malaysia, and this pavilion experience carries directly into World Food and country-pavilion halls at Gulfood, including the US National Pavilion, the Uruguay National Pavilion and the Malaysia National Pavilion. Pavilion and Power Brands work involves government approval cycles or corporate protocol requirements, multi-exhibitor layouts within a single stand, and documentation standards above a standard commercial build. See the full US National Pavilion and Uruguay National Pavilion case studies above for project photography and detail.
Every show fact on this page was checked against a primary or organiser-adjacent source on . The 2,500+ exhibitor figure for Gulfood Manufacturing 2026 is a third-party estimate rather than an organiser-published headline stat, and is flagged as such above.
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