Logicom
Regional IT distributor. 144 sqm double decker with an illuminated canopy and interior fit-out standard meeting areas, built across two GITEX editions.
Expo City Dubai · Next edition 7 to 11 December 2026
Exhibition stand and booth design for GITEX Global
GITEX moves to Expo City Dubai in 2026, its first edition away from Dubai World Trade Centre in decades. Levo Exhibitions is an exhibition stand builder with 20+ documented GITEX projects, including double-decker stands for Logicom and Veritas, and repeat clients across successive editions.
GITEX has run annually in Dubai since 1981. The 2026 edition is the first held at Expo City Dubai.
| Event | GITEX Global 2026, the largest technology exhibition in the Middle East, converged with Expand North Star under one roof for the first time |
|---|---|
| Dates | 7 to 11 December 2026. The GITEX Scale Summit opens on 7 December, and the main exhibition runs 8 to 11 December |
| Venue | Dubai Exhibition Centre, Expo City Dubai. This is the first GITEX away from Dubai World Trade Centre in decades. The Scale Summit on 7 December remains at DWTC, so the week runs across two venues |
| Venue investment | Dubai Exhibition Centre is undergoing a reported 2.7 billion US dollar expansion, intended to make it the largest purpose-built indoor events venue in the region |
| Exhibitors | Reported at 6,800 exhibiting companies, plus more than 400 government entities |
| Attendance | Reported at more than 200,000 attendees from over 180 countries |
| Focus areas | Artificial intelligence, quantum computing, data centres, digital health, Web3, cyber security, cloud and enterprise software |
| Co-located | Expand North Star, the startup and investor event, now under the same roof rather than at a separate venue |
| Levo at GITEX | 20+ documented stands, including a 144 sqm double decker for Logicom built across two editions, 108 sqm for F5 in 2023, and a 72 sqm double decker for Veritas |
Hall allocations and technical regulations at a new venue are more likely to change than at an established one. Confirm your hall, height limit and rigging permissions with the organiser before committing to fabrication, and do not assume a structure approved at DWTC will be approved at Expo City.
Experience, not adjectives
20+ GITEX stands, and clients who came back
Levo Exhibitions is an exhibition stand builder in Dubai that has designed and built 20+ documented stands at GITEX.
Levo built a 144 sqm double-decker stand for Logicom across two GITEX editions, a 108 sqm stand for F5 at GITEX 2023, and a 72 sqm double-decker stand for Veritas. Big-brand names on the roster include F5, Veritas, Cohesity and TXOne Networks. Levo builds custom stands and exhibition booths on a turnkey basis covering 3D design, engineering, fabrication, installation and dismantling. The company is based in Dubai, trades as Levo Advertising LLC, and has completed more than 3,000 projects with a 75 person in-house team.
Several of those clients came back. Logicom appointed Levo across successive GITEX editions for the same 144 sqm double decker, and so did Pentera. On a floor of 6,800 exhibitors where almost everyone re-tenders annually, being asked again is the only endorsement that means anything.
Case study
Logicom, 144 sqm double decker
- ClientLogicom
- ShowGITEX Technology 2024, repeated the following edition
- Stand size144 sqm, two levels, both editions
- VenueDubai World Trade Centre
Logicom is a regional IT distributor, and a distributor has a specific problem at GITEX that a software vendor does not. You are not selling one product to one buyer. You are hosting several vendor partners on your own stand, each of whom wants visible brand presence, plus running your own channel meetings with resellers all week.
The design answers that with an angular illuminated canopy carrying Logicom's identity overhead, a series of display counters below that can be allocated to partner brands without the stand fragmenting into unrelated pieces, and a second level that keeps channel meetings off the demo floor entirely. Overhead branding is what holds a multi-partner stand together visually, and the upper deck is what gives a distributor stand this size the private meeting capacity a single level cannot.
Behind the open frontage sit meeting spaces and a glass-fronted area finished to interior fit-out standard. Channel conversations at GITEX are commercial negotiations, and they need somewhere that is not a demo counter. Levo has built the same 144 sqm double decker for Logicom across two successive GITEX editions, refining the same architectural language rather than starting again each year.
Case study
Veritas, a 72 sqm double decker
- ClientVeritas
- ShowGITEX Technology
- Stand size72 sqm, two levels
- VenueDubai World Trade Centre
Veritas is a major data management brand, and this is a clear illustration on the page of why technology exhibitors build upwards. The stand occupies 72 sqm of floor across two levels, with reception and demo frontage below and private meeting capacity above. At GITEX rates, that upper level is close to free floor space, paid for with steel rather than with rent.
The commercial logic is the same as Logicom's but on a tighter footprint. A distributor or vendor with a heavy meeting schedule needs open frontage to catch traffic, and simultaneously needs enough private meeting rooms to run back-to-back conversations for four days. Those two requirements compete for the same floor unless you add a second level.
A two-level stand is not a late design decision. Structural drawings, load calculations and independent engineer sign-off go to the organiser well ahead of build-up, and the staircase has regulated dimensions that eat ground-floor area. Levo has delivered several of these at GITEX, including this build for Veritas.
The full GITEX roster
Every stand and booth below was designed and built by Levo Exhibitions at GITEX in Dubai. Where the portfolio records a size and year, it is stated. Where it does not, it is left out rather than estimated.
F5
Application delivery and security, a major global technology brand. A large LED display wall carrying content, with reception and open meeting space behind.
Veritas
Data management, a major global brand. A 72 sqm double decker at GITEX, with reception at ground level and meetings above.
Cohesity
Data security and management, a major global brand. Cyber-resilience displays and a branded reception on the GITEX floor.
TXOne Networks
OT and industrial cyber security, a good well known name in the sector. Illuminated product display wall and branded reception.
Pentera
Automated security validation. A second repeat client, with builds recorded at more than one GITEX edition.
Hexnode
Unified endpoint management. A compact stand proving that a 30 sqm footprint can still carry a premium finish.
2P Perfect Presentation
Saudi technology and business services group. Geometric display architecture for a large regional exhibitor.
Taqnia Cyber
Saudi cyber security. Digital kiosk-led stand built for demonstration rather than product display.
NMK Electronics
A well known professional AV and broadcast technology company. Reception-led layout for a demonstration-heavy product set.
Smart Key
Access and identity technology. Display-wall stand on a compact footprint.
Malaysia Pavilion
Built for the Government of Malaysia. A national pavilion with illuminated signage, curved architecture and interactive displays, hosting Malaysian exhibitors under one identity.
See every GITEX project in the portfolio, including the second Logicom and Pentera editions
Read this before reusing last year's stand
What the move to Expo City Dubai changes
GITEX 2026 is the first edition at Dubai Exhibition Centre, Expo City Dubai, after decades at Dubai World Trade Centre. If your stand plan assumes DWTC, parts of it are now wrong. Six things change, and the first one catches almost everybody.
Send us your existing structure
If you have a stand in storage, we will check it against the Expo City hall specification and tell you what needs re-engineering, before you budget for a rebuild you may not need.
What the show floor actually demands
Designing a technology stand: five things that decide the outcome
A GITEX stand has a problem most exhibitions do not: the product is usually invisible. Software, security, cloud and services have nothing to put on a plinth, so the stand has to manufacture the reason to stop, and then filter hard.
Choosing your build type
Shell scheme, custom stand or two-level booth?
GITEX exhibitors choose between three build types: a shell scheme, a custom single-level stand, or a two-level stand.
A shell scheme is the organiser's standard package of walls, fascia and basic lighting. A custom stand, or custom booth, is designed and engineered to your own footprint on one level. A two-level stand, also called a double decker, adds a second storey carrying meeting capacity above the demo floor. Levo Exhibitions builds all three and will say which one your footprint, timeline and meeting requirement actually support.
| Consideration | Shell scheme | Custom single level | Two-level stand |
|---|---|---|---|
| Typical size | 9 to 18 sqm | 18 to 150 sqm | Typically 70 sqm footprint upwards |
| Usable area | Equals footprint | Equals footprint | Close to double. Logicom's 144 sqm footprint delivers usable area on both levels |
| Private meeting rooms | None | One or two, at the cost of demo frontage | A full upper floor, without losing frontage |
| Overhead branding | Fascia name board only | Canopies and suspended structures, subject to hall limits | The deck itself provides height and presence |
| Engineer sign-off | Not required | Only for rigging or tall elements | Mandatory, independent certification |
| Realistic lead time | Weeks | Three months | Six months, and earlier is better |
| Reusable next edition | No | Frames, counters and graphics | Yes, but re-check against the venue for 2026 |
| Best suited to | Startups and first-time exhibitors | Vendors with a single proposition | Distributors running channel meetings all week |
The honest guidance. If you are inside three months of GITEX, a new two-level stand is not realistically achievable, and 2026 adds a complication: nobody has a settled relationship with the new venue yet, so first-year approval timelines deserve more contingency than usual. A strong custom single-level stand this year, with a certified two-level frame commissioned for 2027, is both safer and cheaper across two editions. If you already own a two-level structure, get it checked against the Expo City specification now rather than in November.
Five briefs, not one
Stand strategy by GITEX exhibitor type
GITEX now spans enterprise vendors, distributors, government entities, startups and investors in one venue. Your category should decide the layout long before anyone chooses a finish.
Enterprise software and security vendors
Buyers arrive qualified, often with meetings booked. Footfall is not the metric. Build to filter: a clear proposition readable from the aisle, several standing demo positions to qualify quickly, and enough private seated space that a serious conversation is not held in traffic. F5, a big global brand, at 108 sqm is this pattern.
Distributors and value-added resellers
You are hosting vendor partners and running channel meetings simultaneously. Strong overhead identity to unify the stand, allocable partner zones below, and meeting capacity well beyond what a vendor of the same size needs. This is the case that most often justifies a second level.
Government and public sector entities
More than 400 government entities exhibit. These stands are hosting venues: delegation reception, protocol requirements for ministerial visits, space for signings and announcements, and a finish standard that reflects the entity rather than sells a product. Levo built the Malaysia Pavilion for the Government of Malaysia on exactly this brief.
Regional technology groups
Groups like 2P Perfect Presentation and Taqnia Cyber present multiple capabilities to a mixed government and enterprise audience. Legible zoning by capability beats a single undifferentiated frontage, and demonstration kiosks work better than static display.
Startups at Expand North Star
Now under the same roof as the main show, which means far larger neighbours. Usually a compact pod with tight organiser rules. Clarity wins: say what you do in plain language, one strong visual, and light it properly, because pod lighting is generally poor.
Hardware, AV and infrastructure
Exhibitors like NMK Electronics, a well known name in the sector, have physical product that needs demonstrating, which brings power, heat, cabling and sightlines into the layout. Demonstration areas need enough circulation that an audience does not block the aisle.
Delivery
How a GITEX stand gets built, and when to start
Six months is right for a two-level stand, or double decker. Three months works for a custom single level. In 2026 add contingency: a first year at a new venue means approval processes nobody has run before.
Planning for GITEX 2026 and reading this in August?
With roughly seventeen weeks to the doors opening, a custom single-level stand is comfortably achievable if the brief lands in the next few weeks. A new two-level build is tight and, in a first year at a new venue, carries more approval risk than usual. If you already own a structure, the most useful thing you can do today is have it checked against the Expo City hall specification, because that determines whether you are budgeting for a rebuild or a refresh. Send your hall position and stand size and we will confirm what is realistic.
GITEX stand questions
What exhibitors ask before building at GITEX
When and where is GITEX Global 2026?
GITEX Global 2026 runs from 7 to 11 December 2026 at Dubai Exhibition Centre, Expo City Dubai. The GITEX Scale Summit opens on 7 December at Dubai World Trade Centre, and the main exhibition runs 8 to 11 December at Expo City. This is the first GITEX held away from DWTC in decades. The edition is reported at 6,800 exhibiting companies, more than 400 government entities and over 200,000 attendees from more than 180 countries, with Expand North Star converged under the same roof for the first time.
Has GITEX moved venue?
Yes. GITEX Global 2026 moves to Dubai Exhibition Centre at Expo City Dubai, its first edition away from Dubai World Trade Centre in decades. The Scale Summit on 7 December remains at DWTC, so the week runs across two venues. For exhibitors the practical consequence is that hall heights, rigging capacity, permitted build height and contractor accreditation are venue-specific. A stand structure approved at DWTC is not automatically approved at Expo City, and anything with overhead or two-level elements needs re-checking before you plan to reuse it.
Who builds exhibition stands at GITEX?
Levo Exhibitions is an exhibition stand builder and booth contractor for GITEX in Dubai, with 20+ documented projects at this show. They include a 144 sqm double-decker stand for Logicom built across two editions, a 108 sqm stand for F5 at GITEX 2023, a 72 sqm double-decker stand for Veritas, and a 30 sqm stand for Hexnode, plus builds for Cohesity, TXOne Networks, Pentera, 2P Perfect Presentation, Taqnia Cyber, NMK Electronics, Smart Key and the Malaysia Pavilion for the Government of Malaysia. Levo is based on Sheikh Zayed Road in Dubai with a production workshop at Dubai Investment Park.
Can we reuse our GITEX stand at the new venue?
Possibly, but it must be checked against the Expo City hall specification first rather than assumed. A stored structure carries over physically, but not as an approval. Hall height, rigging capacity, permitted build height and fire provision are venue-specific. Overhead branding, suspended banners, raised decks and two-level structures are the elements most likely to need re-engineering, relocating or dropping. Levo will assess an existing structure against the new specification and tell you whether you are budgeting for a refresh or a rebuild.
What is a two-level exhibition stand and when is it worth it?
A two-level stand, also called a double decker or mezzanine booth, adds a second storey above the ground-level stand, roughly doubling usable area on the same footprint. At GITEX it is most often a distributor decision. A distributor needs open demo frontage to catch traffic and enough private rooms to run back-to-back channel meetings for four days, and those two requirements compete for the same floor. Levo built Logicom's 144 sqm double decker across two GITEX editions and a 72 sqm double decker for Veritas. A two-level stand requires structural drawings, load calculations and independent engineer certification submitted to the organiser, so six months lead time is realistic.
How long does it take to build a GITEX stand?
Six months for a two-level stand, three months for a custom single level, and weeks for a shell scheme upgrade. The binding constraint is usually organiser approval of structural, electrical and rigging drawings rather than fabrication. For the 2026 edition add contingency, because a first year at a new venue means approval processes that neither contractors nor the venue have run together before.
What affects the cost of a GITEX stand?
Stand area, number of open sides, single or two-level construction, and the level of custom joinery are the four largest drivers. On a technology stand three further items move the figure more than exhibitors expect. Screen specification, because displays bright enough to work under hall lighting cost considerably more than standard panels. Private meeting capacity, which consumes floor and needs proper acoustic separation. And overhead structures, which bring engineering and rigging into scope. Levo prepares an itemised proposal against your brief so you can adjust before fabrication starts.
Do you build for distributors hosting multiple vendor partners?
Yes. Distributor stands are a distinct build type and Levo has delivered several at GITEX, including Logicom's 144 sqm double decker and a 72 sqm double decker for Veritas. A distributor stand needs a strong overhead identity to hold the whole together, allocable zones so each vendor partner has visible presence without the stand fragmenting, and considerably more private meeting capacity than a vendor of the same footprint. That last requirement is usually what pushes a distributor towards a second level.
Sources and verification
Every show fact on this page was checked against a primary or official source on . Attendance and exhibitor figures are given as reported, because a first edition at a new venue is more likely than usual to differ from forecast.
- Dates, Scale Summit split and show scope: GITEX Global
- Venue move to Expo City Dubai: UAE Government Media Office
- Venue information and expansion: Dubai Exhibition Centre
- Logicom stand, 144 sqm double decker, GITEX 2024 and repeated edition: Levo project record
- Veritas stand, 72 sqm double decker: Levo project record
- F5 stand, 108 sqm, GITEX 2023: Levo project record
- Cohesity stand: Levo project record
- TXOne Networks stand: Levo project record
- Malaysia Pavilion, for the Government of Malaysia: Levo project record
- Full GITEX portfolio, 20+ projects: Levo Exhibitions works