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HSA Group flagship custom exhibition stand with circular reception counter, seating and decorative ceiling design, built by Levo Exhibitions at Gulfood 2026, Dubai World Trade Centre
Gulfood 2027 · 15 to 19 March · DWTC & Dubai Exhibition Centre · 12 sourcing sectors

Exhibition Stand Builder for Gulfood and Gulfood Manufacturing

Gulfood is a major global food and beverage sourcing event, while Gulfood Manufacturing focuses on food processing, packaging and manufacturing technology. Levo Exhibitions is a Dubai-based exhibition stand builder with a documented portfolio of 20+ Gulfood and Gulfood Manufacturing projects, including the 456 sqm flagship Gulfood stand for HSA Group, national pavilions and specialist food, beverage and manufacturing displays.

We bring design, engineering, fabrication, installation and dismantling together, planned around the product, equipment, utility and visitor requirements of each exhibitor.

Get a Gulfood stand design What a food stand needs for approval

✓ Cold chain, live cooking and tasting counters designed from the brief ✓ Planning for DWTC and Dubai Exhibition Centre halls ✓ Design, engineering, build and dismantle

  • 20+Documented Gulfood / Gulfood Manufacturing projects
  • 3,000+Projects completed
  • 75+In-house team members
EVENT FACTS · CONFIRMED EDITION DETAILS

Gulfood and Gulfood Manufacturing are two different trade events

Gulfood is the flagship food and beverage sourcing event. Gulfood Manufacturing is its processing, packaging and manufacturing technology counterpart. Their dates, focus and venue arrangements must not be mixed when planning a stand.

The next editions: Gulfood Manufacturing 2026 and Gulfood 2027

Edition / detailInformation
Gulfood Manufacturing 20263–5 November 2026 · Three days · Dubai World Trade Centre. This edition has now passed.
Gulfood Manufacturing focusFood and beverage processing, packaging, ingredients, automation and supply-chain technology, including FoodTech Summit and innovation awards programming. The supplied page references a third-party estimate of 2,500+ exhibitors, not confirmed there as an organiser-published figure.
Gulfood 202715–19 March 2027 · 10:00 AM–6:00 PM from 15–18 March; 10:00 AM–5:00 PM on 19 March.
Gulfood 2027 venuesDubai World Trade Centre (DWTC) and Dubai Exhibition Centre (DEC), Expo City Dubai. The 2027 edition spans both venues.
Gulfood 2027 scaleOfficial event website figures: 8,500+ exhibitors, 1.5M+ products, 12 sectors and 195 countries.
Gulfood sectorsBeverages; Dairy; Fats & Oils; Meat & Poultry; Seafood; Rice, Pulses & Grains; World Food; Grocery Trade; Gulfood Fresh; Gulfood Logistics; Gulfood Startups; and Power Brands.
OrganiserDubai World Trade Centre (DWTC).

Hall allocations, dual-venue logistics, contractor access and submission deadlines can change. Confirm your allocated venue, stand position and current technical requirements directly with the organiser and venue before fabrication.

EXPERIENCE, NOT ADJECTIVES

A Dubai stand builder for food, beverage and manufacturing exhibitors

Levo Exhibitions is an exhibition stand builder based in Dubai, trading as Levo Advertising LLC, a division of the Alams Group, with a company heritage dating to 1978. The supplied company profile records an in-house team of 75+ people, more than 3,000 completed projects and a documented portfolio of 20+ Gulfood and Gulfood Manufacturing projects.

The portfolio includes the 456 sqm flagship stand for HSA Group, the US National Pavilion, Uruguay National Pavilion, Forsan Foods, Hemani Foods, Eastern Group, Al Jaleel Foods, Instanta Coffee, GSI Foods and the Malaysia National Pavilion, as well as smaller-format builds for Palmtop, Illy, Abu Dhabi Food Hub, Jordan Canning and Sarmasik Makine.

Food and beverage stands need decisions about cold chain, refrigeration, live cooking, tasting counters, hall power, water and food-handling space before the layout is fixed. These operational requirements belong in the brief, not discovered after fabrication has started.

Documented portfolio · Gulfood 2026 and earlier editions

Major stands and pavilion projects at Gulfood

Where the project record gives a stand size, it is shown. Where it does not, no size is estimated.

Flagship stand

HSA Group, 456 sqm

  • ClientHSA Group
  • ShowGulfood 2026
  • Stand size456 sqm
  • VenueDubai World Trade Centre

One of the largest and best-known company stands in Dubai, with a 456 sqm footprint at DWTC. The design included a dramatic illuminated central column anchoring the stand, a circular reception counter and open seating drawing visitors in from every aisle-facing side.

Curved overhead branding, multiple reception counters and digital displays were spread across the footprint. Meeting and lounge areas created space for buyers and delegations, while the design maintained a flagship presence rather than a standard shell-scheme booth.

See the full HSA Group project

HSA Group exhibition booth interior featuring circular reception counter, seating and decorative ceiling design at Gulfood 2026
HSA Group, 456 sqm, Gulfood 2026. Circular reception counter beneath a decorative ceiling design.
HSA Group custom exhibition stand with dramatic illuminated central column and open seating areas
A dramatic illuminated central column anchors the stand.
HSA Group modern trade show booth featuring illuminated counters, lounge seating and overhead signage
Illuminated counters and lounge seating beneath overhead signage.
HSA Group custom exhibition stand with curved overhead branding and multiple visitor reception counters
Curved overhead branding above multiple reception counters.
Case study

US National Pavilion (USDEC), 152 sqm across two blocks

  • ClientUS National Pavilion (USDEC)
  • ShowGulfood 2026
  • Stand size152sqm (2 blocks)
  • VenueDubai World Trade Centre

Designed for USDEC-affiliated exhibitors, with branded display counters carrying US dairy and food product ranges. The open-fronted layout supported buyer access and product demonstrations while keeping a shared national identity.

A second area on the project record carried branded counters and product displays for Land O'Lakes, alongside coordinated pavilion displays.

See the full US National Pavilion project

US National Pavilion trade show booth featuring branded displays and product counters at Gulfood 2026
US National Pavilion, Gulfood 2026. Branded displays and product counters.
Land O'Lakes custom exhibition stand featuring branded counters and product displays within the US National Pavilion
Branded counters and product displays, credited to Land O'Lakes on the project record.
Case study

Uruguay National Pavilion, 288 sqm

  • ClientUruguay National Pavilion (Uruguay Meats)
  • ShowGulfood 2026
  • Stand size288sqm
  • VenueDubai World Trade Centre

Built around Uruguay's meat exporters, the pavilion combined illuminated branding and wood-panelled walls with meeting and reception areas. A dedicated exhibition lounge allowed sales teams to meet buyers away from the main aisle-facing counters.

Dining tables, lounge seating and suspended digital displays supported a quieter business environment within the shared national pavilion.

See the full Uruguay National Pavilion project

Uruguay National Pavilion trade show booth featuring illuminated signage and branded product displays at Gulfood 2026
Uruguay National Pavilion, Gulfood 2026. Illuminated signage over branded product displays.
Uruguay National Pavilion booth interior with dining tables and digital displays
Dining tables under suspended digital displays.
Uruguay National Pavilion custom exhibition stand with illuminated branding, screens and wooden finishes
Illuminated branding against wood-panelled finishes.
Uruguay National Pavilion exhibition lounge with illuminated branding and modern seating area
A dedicated lounge zone away from the main aisle-facing counters.

More Gulfood projects

Further stands built for the 2026 edition. Each card links to its Levo project record.

USDEC-affiliated US National Pavilion custom exhibition stand with branded displays and product counters at Gulfood

US National Pavilion

USDEC-affiliated national pavilion. Branded displays and product counters.

Gulfood 2026
Uruguay National Pavilion custom exhibition stand with illuminated signage and branded product displays at Gulfood

Uruguay National Pavilion

National pavilion stand for Uruguay Meats. Illuminated signage over branded product displays.

Gulfood 2026
Forsan Pro custom exhibition stand featuring refrigerated product displays, seating and digital screens at Gulfood

Forsan Foods

Food exhibitor. Refrigerated product counters, digital screens and a branded lounge area.

Gulfood 2026
Hemani custom exhibition stand with illuminated curved product display shelving at Gulfood

Hemani Foods

Wellness and food exhibitor. Curved illuminated shelving with circular product-display niches.

Gulfood 2026
Eastern Group custom exhibition stand showcasing food products at Gulfood

Eastern Group

Food and beverage group. Product-display shelving with a digital screen and branded reception counter.

Gulfood 2026
Al Jaleel Foods custom exhibition stand interior with seating area and branded product displays at Gulfood

Al Jaleel Foods

Food distribution exhibitor. Branded product-display shelving with an attached seating area.

Gulfood 2026
Instanta custom exhibition stand with illuminated branding, glass product displays and reception counter at Gulfood

Instanta Coffee

Coffee exhibitor. Glass showcase displays under illuminated branding.

Gulfood 2026
GSI Foods custom exhibition stand featuring curved counters and a suspended display canopy at Gulfood

GSI Foods

Food exhibitor. Curved reception counters under a sculptural suspended canopy, with lounge seating and hanging greenery.

Gulfood 2026

Earlier Gulfood and Gulfood Manufacturing portfolio

Smaller-format and earlier projects. Where the portfolio records a size and year, it is stated. Where it does not, it is left out rather than estimated.

Palmtop illuminated exhibition stand with suspended greenery at Gulfood 2025

Palmtop

Compact stand with illuminated overhead branding, greenery and a dedicated showcase kiosk.

Gulfood 2025 · 28 sqm
Illy two story trade show booth with branded coffee displays at Gulfood

Illy

Coffee brand. A two-level stand with branded coffee displays on the ground floor.

Gulfood 2017 · 96 sqm · two levels
Abu Dhabi Food Hub trade show booth with hanging cube branding and reception counter

Abu Dhabi Food Hub

Food logistics and trading hub. Hanging cube branding over an open reception counter.

Gulfood 2023 · 60 sqm
Jordan Canning custom exhibition stand featuring illuminated product display shelves and meeting area

Jordan Canning

Canned food producer. Illuminated product display shelves with an attached meeting area.

Gulfood Manufacturing 2023 · 40 sqm
Sarmasik Makine custom exhibition stand displaying bakery equipment and visitor meeting area

Sarmasik Makine

Bakery equipment manufacturer. Machinery displayed live on the floor, with meeting tables kept clear of it.

Gulfood Manufacturing
Ghassan Aboud Group exhibition stand with greenery at Gulfood

Ghassan Aboud Group

Regional food and beverage group. Greenery-led stand design.

Gulfood

See every Gulfood and Gulfood Manufacturing project in the portfolio

Technical review · Before fabrication

What a Gulfood stand actually needs to get approved

Food and beverage stands live or die on utilities, hygiene and hospitality, not only joinery. Cold chain, live cooking and sampling can introduce technical requirements that should be identified in the brief. These six checks help prevent late redesigns; the final submission checklist must be verified against current organiser and venue manuals.

01

Structure and reusability

Confirm stand footprint, height, open sides, overhead features, suspended branding, mezzanine or double-decker elements, load paths and any structural calculations or engineer sign-off required. Design reusable frames, counters and graphics where practical.

02

Cold chain and refrigeration

List chillers, freezers and refrigerated counters with dimensions, rated power, ventilation clearances, heat rejection and access for replenishment. Cold units must be included in the floor plan and electrical schedule, not added after design approval.

03

Live cooking and sampling

Describe cooking methods, equipment, heat sources, tasting counters, food preparation and visitor-facing service. Confirm whether the activity is permitted, and what extraction, ventilation, fire precautions and safety sign-off are required.

04

Electrical and utility schedule

Prepare an itemised equipment schedule showing wattage, voltage, phase, plug type and expected simultaneous load. Identify distribution boards, dedicated circuits, cable routes, water supply, drainage and wastewater arrangements.

05

Food safety and hygiene

Plan cleanable surfaces, hand hygiene, separation of preparation and service areas, ingredient storage, waste handling and safe staff circulation. Check food-safety documentation or approvals applicable to the proposed activity.

06

Build, access and operational logistics

Confirm loading access, delivery windows, contractor passes, installation sequence, equipment arrival, testing, storage, waste removal, handover and dismantling. Build-up windows and venue access rules must be checked for the assigned hall.

Approval responsibility

Levo can develop the stand design and coordinate required project documentation. Approval, utility availability and permission to operate cooking or food-service equipment are determined by the organiser, venue and relevant authorities. Do not assume a live cooking or utility connection is approved until written confirmation is received.

Get a technical stand review Read approval FAQs
CHOOSING YOUR BUILD TYPE

Shell scheme, custom stand or demonstration and hospitality stand?

Three stand formats. Different levels of planning.

Gulfood and Gulfood Manufacturing exhibitors typically choose between a shell scheme, a custom stand, or a demonstration and hospitality stand. A shell scheme is the organiser’s standard package of walls, fascia and basic lighting. A custom stand is designed and engineered to your own footprint, typically on one level. A demonstration and hospitality stand may combine cooking, tasting, machinery demonstration, lounge space and sometimes a second level for larger brands.

ConsiderationShell schemeCustom standDemonstration & hospitality stand
Typical size9 to 18 sqm18 to 100 sqmTypically 60 sqm upwards
Cold storage & refrigerationNot providedSmall chilled display, on requestChillers, freezers and cold counters designed into electrical and floor plan
Live cooking or demo provisionNot permittedLimited, subject to approvalFull live cooking, tasting or machinery-demo counter with extraction and safety sign-off
Organiser submissionNoneDrawings and electrical layoutFull electrical, food-safety and, for any upper level, structural package
Build-up timeOne dayTwo to three daysThree to five days, including utility and equipment installation
Realistic lead timeWeeksTwo to three monthsThree to six months, earlier for second level or heavy machinery
Reusable next editionNoFrames, counters and graphicsYes, including chilled units and demo counters where properly stored
Best suited toFirst-time or small exhibitorsProduct-led exhibitors with light sampling needsFood, beverage and manufacturing exhibitors sampling, cooking or demonstrating live
The honest guidance: If you are inside six to eight weeks of your Gulfood or Gulfood Manufacturing edition and want live cooking, chilled units or machinery demonstrations, treat the utility and approval submission as the deadline that governs your timeline—not the fabrication schedule. A strong custom stand with the sampling or demo element simplified this year is better than a full demonstration build planned earlier but submitted too late. For repeat exhibitors, a reusable structure and counters can reduce the cost of future editions.
Six briefs, not one

Stand strategy by Gulfood exhibitor type

Gulfood and Gulfood Manufacturing span the food value chain, from fresh produce and packaged products to processing machinery and logistics. Each exhibitor category has different requirements. Your category should shape the layout long before anyone picks a finish.

Dairy, beverage and fats & oils producers

Product is tasted, not just displayed. Chilled cabinets, a sampling counter and clear allergen and halal signage do the selling. Refrigeration load and hygiene provision for the sampling counter drive the layout more than the finish does.

Meat, poultry and seafood exhibitors

Cold chain is non-negotiable and odour and hygiene control matter to buyers walking the aisle. Expect enclosed chilled storage, dedicated preparation space kept separate from the visitor-facing counter, and a clear waste-handling plan.

Gulfood Manufacturing exhibitors

Processing, packaging and automation equipment brings real machinery: point loads, power draw and, where live runs are required, noise and safety clearance around moving parts. The equipment schedule with weights and power needs must reach the contractor before the electrical plan is drawn.

World Food and country pavilions

Multiple exhibitors under one national identity, with government sign-off and protocol requirements. Shared meeting or tasting space, consistent identity across separate companies, and a reception that can receive a delegation without disrupting exhibitors behind it.

Gulfood Startups and new-to-market brands

Newer, smaller F&B brands are often competing for attention against very large neighbours on a tight budget. Clarity and a strong tasting moment beat footprint size: say what the product is in plain language, and put the sample in a buyer's hand fast.

Power Brands and large corporates

Established multinational F&B brands are hosting as much as selling: buyer meetings, press moments and a controlled hospitality experience. Expect lounge and meeting capacity, a larger footprint, and sometimes a second level, built around a published schedule of appointments.

Delivery · When to start

How a Gulfood stand gets built, and when to start

Three to six months is right for a custom stand with cold chain, live cooking or machinery-demo provision. A straightforward custom stand can move faster. Dubai is a road move for a Dubai-based contractor, so logistics are simple, but Gulfood 2027’s dual-venue format means build-up windows and access are allocated per hall rather than open.

01

Brief, floor plan and utility schedule

Review hall allocation, venue, stand size, open sides, equipment, refrigeration, live cooking or machinery-demo requirements. The utility schedule drives electrical and food-safety design, so request it first.

02

3D design and scope

Develop layout, visitor flow, brand zones, display counters, storage, hospitality, materials and equipment positions. Confirm what Levo supplies and what the exhibitor supplies.

03

Approvals and technical submissions

Prepare drawings, electrical schedules, structural information where required, food-safety details and relevant venue submissions. Track feedback and revisions before fabrication.

04

Fabrication and logistics

Fabricate approved components, source or coordinate equipment, plan transport, delivery slots, contractor access and the on-site installation sequence.

05

Build, test, handover and dismantle

Install the stand, coordinate utilities and equipment, check the completed space, hand over for the show and arrange post-event dismantling and storage of reusable assets.

Planning Gulfood 2027?

Start as soon as the stand location and dimensions are known. For live cooking, refrigeration, upper levels or heavy machinery, allow the longer three-to-six-month planning window. Do not leave utility schedules and approval submissions until the fabrication deadline.

Start Your Gulfood 2027 Brief

Planning Gulfood Manufacturing?

Machinery exhibitors should provide equipment dimensions, weight, point loads, power, operating clearances, noise and demonstration requirements at the first briefing stage. These details can materially change the stand layout and technical submission.

Discuss a Manufacturing Stand

Questions exhibitors ask

What exhibitors ask before building at Gulfood

When and where are Gulfood and Gulfood Manufacturing?

Gulfood 2027 is scheduled for 15–19 March 2027 at Dubai World Trade Centre and Dubai Exhibition Centre at Expo City Dubai. Gulfood Manufacturing 2026 ran from 3–5 November 2026 at DWTC and has now passed. Check the official organiser site for future Manufacturing edition dates.

Who builds exhibition stands at Gulfood?

Levo Exhibitions is a Dubai-based exhibition stand builder. The supplied company page records 20+ Gulfood and Gulfood Manufacturing projects, including HSA Group, US National Pavilion, Uruguay National Pavilion and multiple food, beverage and manufacturing exhibitors. Contact Levo with your stand size, hall and technical brief to discuss the scope.

What is a demonstration and hospitality stand at Gulfood?

It is a stand format designed around food preparation, live cooking, tasting or machinery demonstrations, alongside buyer meetings and hospitality. The supplied Levo comparison identifies this format as typically 60 sqm upwards, with cold counters, chillers, freezers, extraction and safety sign-off planned into the layout. Actual requirements depend on equipment and venue approval.

How far ahead do I need to book a stand for Gulfood?

The supplied Levo guidance recommends three to six months for a demonstration or hospitality stand, and earlier for a second level or heavy machinery. A custom stand is typically planned two to three months ahead, while shell scheme arrangements may be made within weeks. These are planning guides, not organiser deadlines.

What approvals are needed for live cooking or refrigeration on a Gulfood stand?

Requirements depend on the hall, equipment and proposed activity. Review electrical loads, refrigeration details, water and drainage, extraction or ventilation, fire precautions, food-safety and hygiene arrangements, and any structural documentation. Confirm the current submission process and written permission with the organiser and venue before fabrication or equipment booking.

What affects the cost of a Gulfood stand?

Stand area, structure, design complexity, finishes, graphics, lighting, screens, counters, furniture, refrigeration, kitchen equipment, electrical supply, water and drainage, extraction, rigging, logistics, installation and dismantling all affect cost. A meaningful quotation requires the hall plan, stand dimensions and equipment schedule.

Can our Gulfood stand be reused next year?

Selected custom elements such as frames, counters, graphics, chilled units and demonstration counters can be designed for reuse, subject to storage, transport, condition, future stand dimensions and updated venue requirements. Shell scheme is not reusable in the same way.

Do you build country pavilions and Power Brands stands?

The supplied portfolio includes the US National Pavilion, Uruguay National Pavilion and Malaysia National Pavilion, as well as large corporate and brand stands. The brief should identify exhibitor count, shared identity, individual counters, meeting areas, storage, protocol requirements and reception flow.

Can you build stands for food machinery and processing exhibitors?

The supplied portfolio includes Sarmasik Makine, a bakery equipment manufacturer, and Jordan Canning at Gulfood Manufacturing 2023. Machinery briefs should include equipment footprint, weight, point loads, electrical demand, moving-part clearances, operating noise, demonstration needs and delivery access.

What information should I send to get a stand proposal?

Share the show edition, venue and hall if known, stand size, floor plan, open sides, stand type, brand guidelines, product categories, equipment list, electrical loads, refrigeration, water and drainage needs, live cooking or machinery demonstrations, budget range and target handover date.

Published by Levo Exhibitions, Dubai. Levo Advertising LLC, a division of the Alams Group, founded 1978. Company and project information is based on the supplied Levo landing-page PDF. Gulfood 2027 event facts are checked against the official Gulfood and Dubai Exhibition Centre websites. Technical and approval guidance is general planning information; current organiser and venue rules take precedence.

Official event references: Gulfood official website · Dubai Exhibition Centre – Gulfood 2027 · Gulfood show sectors · Official event planning information.

NEXT STEP · PROJECT ENQUIRY

Get a Gulfood stand design built around your actual requirements

Send your show edition, hall or venue, stand dimensions and the equipment you plan to use. Levo can review the brief and discuss a realistic design, technical coordination, approval documentation, fabrication and build schedule.

Call or WhatsApp
+971 5 555 25709 · +971 4 359 3600

Email
info@levoworld.com

Studio address
Levo Exhibitions, 1104, 11th Floor, Latifa Tower, Sheikh Zayed Road, opposite Dubai World Trade Centre, Dubai, UAE.

Workshop address
FAB Compound, Building 16, Workshop 5A and 5B, Dubai Investment Park 1, Dubai, UAE.

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